Your business won't grow on its own, it needs relationships that evolve with the market.
Do you know exactly where your company’s growth is stalled?
Discover your market position for free and receive a personalized diagnosis with practical recommendations to move forward.
CRCALVES is a consulting firm with over 5 years of experience focused on defining and improving Customer Success and Service Portfolio processes, through its proven proprietary method of work and corporate education.
Our services
Redefine how your company delivers value with the following services:
FOUNDATION
Build knowledge. Learn concepts, practices, and frameworks through strategic content.
ACCELERATION
Make Smart Decisions Use tools, products, and expert guidance to accelerate your strategy and implementation.
TRANSFORMATION
Achieve Excellent Results Count on personalized consulting to transform your operation and achieve strategic objectives.
VALUES
Focus on Tangible Results: We enable customer success through clear and measurable growth, proving the ROI of process optimization.
Clarity and Transparency: Our strategies create clarity about products, pricing, and processes, connecting value delivery to real impact on the client's business.
Strategic and Operational Excellence:
We apply our proprietary methodology and market knowledge to optimize end-to-end processes (from offer planning to operation), ensuring robust and implementable solutions.
Partnership and Trust:
We act as strategic partners, using data analysis and market practices to increase competitiveness and support critical executive decisions.
Long-Term Vision and Sustainability:
Our goal is to drive sustainable growth in Latin America and the USA, building lasting relationships and solidifying best practices.
In five years, CRCALVES aims to be a benchmark in process and strategy consulting in Latin America, optimizing everything from offer planning to operations to solve complex challenges for executives. Our vision is to drive operational excellence and customer satisfaction, consolidating best practices and being the strategic partner for sustainable growth.
VISION
MISSION
We drive sustainable growth for companies in Latin America and the United States by helping executives solve business problems through data comparison, market practice analysis, and process evaluation. We transform customer experience into a clear and tangible source of results, strategically optimizing Customer Success and Portfolio processes, increasing company competitiveness.
Who we are
Behind each of our solutions, there is a great deal of experience...
Electrical Engineer from USP’s Polytechnic School, with a Master’s degree in Software Engineering and a PHD in Business Administration from FEA-USP, Carlos Alves has always believed that learning is the key to finding creative and functional solutions. As a professor in postgraduate programs, he dedicates part of his career in training new leaders in the area of Customer Success.
After decades in multinationals, with projects in Brazil, Chile and the United States, Carlos realized that many companies needed something that went beyond well-defined processes: deeper connections with customers. It was this reflection that led him to create CRC Alves.
Today, the consultancy reflects his experience in major projects and his passion for designing strategies that don’t remain on paper. Everything CRC Alves delivers is built with an understanding of the market and the needs of its clients.
Cases - Results that speak different languages
Packages structured to boost contracts
A cybersecurity company in Brazil was struggling to align its operations with sales. CRC Alves developed organized and targeted service packages to serve different segments. This facilitated negotiations, increased contract retention and brought stability to the financial flow.
Subscription models adjusted to increase revenue
In the United States, a technology company was looking to adapt its portfolio to the subscription model. We developed a flexible solution that led to greater customer adoption and increased revenue. This repositioning consolidated the company as a benchmark in the North American market.
Challenges turned into strategic investments
In Chile, a multinational needed to modernize its operations and focus on priorities. CRC Alves created a plan with 40 strategic actions spread over three years. The executive board approved the roadmap, earmarking US$1 million to carry out the planned initiatives.
Specialization that Generates Growth
A computer manufacturer in Brazil was struggling to modernize its image, organize its portfolio, and better target its audiences. CRC Alves structured its product management, created specialized packages, adjusted pricing, and conducted go-to-market campaigns with segmented media and influencers. The result was a more strategic line, clearer communication, and increased sales, with record numbers in Latin America.
Digital Transformation that Structured Growth
A global hydroelectric equipment and power plant company in Chile needed to modernize operations, integrate processes, and gain efficiency. CRC Alves diagnosed processes, people, and tools, conducted market benchmarking, and structured a digital transformation roadmap with prioritized initiatives. The result was a 36-month plan with 40 initiatives and approval for USD 1 million in investments.
Data-Driven Operational Efficiency
A media and communications company was facing information gaps, manual rework, and low automation in its processes. CRC Alves mapped activities with the teams, redesigned workflows, structured metrics, and defined an action plan focused on automation. The result was the optimization of tasks in five departments, greater visibility of KPIs for leadership, and a clear roadmap for the implementation of systems and automations.
"Customer success is about ensuring the best use of a solution, improving the user experience and helping to achieve business objectives."
- Carlos Alves
Other services
CRC Alves offers education programs that solve the main challenges faced by B2B technology companies. Our lectures and workshops present practical solutions in Customer Success, Portfolio Management and as-a-Service Models. The content is developed to align strategy with real business needs. These trainings teach leaders how to define priorities, create more predictable revenue models and improve the delivery of value to customers. With a direct approach, the teams leave ready to apply the knowledge in their day-to-day operations.