Your business won't grow on its own, it needs relationships that evolve with the market.
Our services
Redefine how your company delivers value with the following services:
Portfolio Management
Well-structured portfolios create clarity for customers and business opportunities. We design strategies that connect products, prices and processes directly to the expected impact.
Customer Success
Consistent relationships create loyalty and solidify partnerships. Our approach transforms the customer experience into clear and tangible results for your company.
Corporate education
Talks and workshops that help leaders and teams turn knowledge into strategic decisions. We explore topics such as Customer Success and Digital Transformation, focusing on action.
Who we are
Behind each of our solutions, there is a great deal of experience...
Electrical Engineer from USP’s Polytechnic School, with a Master’s degree in Software Engineering and a PHD in Business Administration from FEA-USP, Carlos Alves has always believed that learning is the key to finding creative and functional solutions. As a professor in postgraduate programs, he dedicates part of his career in training new leaders in the area of Customer Success.
After decades in multinationals, with projects in Brazil, Chile and the United States, Carlos realized that many companies needed something that went beyond well-defined processes: deeper connections with customers. It was this reflection that led him to create CRC Alves.
Today, the consultancy reflects his experience in major projects and his passion for designing strategies that don’t remain on paper. Everything CRC Alves delivers is built with an understanding of the market and the needs of its clients.
Cases - Results that speak different languages
Packages structured to boost contracts
A cybersecurity company in Brazil was struggling to align its operations with sales. CRC Alves developed organized and targeted service packages to serve different segments. This facilitated negotiations, increased contract retention and brought stability to the financial flow.
Subscription models adjusted to increase revenue
In the United States, a technology company was looking to adapt its portfolio to the subscription model. We developed a flexible solution that led to greater customer adoption and increased revenue. This repositioning consolidated the company as a benchmark in the North American market.
Challenges turned into strategic investments
In Chile, a multinational needed to modernize its operations and focus on priorities. CRC Alves created a plan with 40 strategic actions spread over three years. The executive board approved the roadmap, earmarking US$1 million to carry out the planned initiatives.
"Customer success is about ensuring the best use of a solution, improving the user experience and helping to achieve business objectives."
- Carlos Alves
Other services
CRC Alves offers education programs that solve the main challenges faced by B2B technology companies. Our lectures and workshops present practical solutions in Customer Success, Portfolio Management and as-a-Service Models. The content is developed to align strategy with real business needs. These trainings teach leaders how to define priorities, create more predictable revenue models and improve the delivery of value to customers. With a direct approach, the teams leave ready to apply the knowledge in their day-to-day operations.